Results You Can Expect From Your New Website

Share this: 

Share on facebook
Share on linkedin
Share on email
Share on print

About this article:

We've worked with HVAC business owners for many years and we've seen first hand the impact a website and cohesive online presence can have on their business. In this article, we review results you can expect from your new website, as well as how quickly you can expect to see a return on your investment.
Results You Can Expect From An A.S. Dealers Site (2)

Our Websites Bring Results!

We’re often asked, “how soon can I expect to see a return on my website investment?” This is a great question! The answer relies on a variety of factors, which we outline below. The short answer is, you’ll see an immediate return on your website investment!

Return in the Short-Term

You will see an immediate return on your investment with regards to your customers being able to use your new website and immediately get in touch with you. Having an easy-to-use website goes a long way when a customer is deciding which HVAC company they will use. Having a beautiful site that shows your customers what your business stands for is the first step in creating a great online presence that pays for itself in customer acquisition. 

Return in the Long-Term

With regards to your website bringing in new customers through organic search (not paid ads), the speed of results varies based on a few factors. We’ve listed the top contributing factors below and how we address them with site structure, local SEO, and site design. 

Competition in the market: 

Market size plays the largest role in how quickly we can have your new website ranking on the first page of Google organically (vs. with paid ads at the top of the page). If there are only a few dealers within your market, we can easily get your business to show at the top of search results since each site page we make for you will be outfitted with local SEO, such as “AC Repair Your Service Area (X)”. Because of this practice, if a customer is sitting in location X and types in “AC Repair”, your website will be shown to them because we highlighted the keyword “AC Repair” and service area “X”. 

If there are only a few dealers to compete with in your market, you can expect the keyword/ SEO work we put into your new website to boost your site onto page 1 of organic results within a few weeks to a couple of months after site launch.

Once your site is ranking high organically, it’s easy to keep it there and continue to grow your business through new online customer referrals. The phone will start ringing more and you will see your website investment start to pay for itself through customer acquisition.

If There Are Many Dealers In Your Market:

If there are a lot of competing HVAC businesses around you, it will take a bit more time for our keyword/ SEO practices to send your website to the first page of search results. Especially if you’re just starting out, you can expect a new site to take anywhere from a few weeks to a few months to work its way into good pages of the organic search results for select keyword phrases.

Don’t be discouraged, though! This work does take time, but we’ll start your site off on the right foot and build it for success with great content, great design, and mobile-ready features.

If you are in a market with a lot of competing dealers, it’s even more important you choose one of our larger site sizes so search engines have more pages to index, and there is more content to serve to potential customers. Website size DOES make a difference!

Your current site standings:

If you’ve had a website for a while and it isn’t ranking well organically, we can expect your new site to take a few weeks to a few months to begin ranking well.

When your new site is launched, we will request new crawls by search engines, showing them the updated site content, design, mobile responsiveness, and awesome user experience. Our keyword/ SEO work will help your new site increase in organic rankings within a few weeks to a few months after launch.

Patience is key! Our system does work, and we have the data to prove it! 

Your online presence as a whole: 

Factors contributing to how well your business ranks in search results include: your website– its content and how frequently it’s updated, its mobile-responsiveness, its user-friendliness, and its linking/ keyword/ meta description structure; your online reviews– positive reviews tell Google you are a good business to show their users searching for your services; and your social media presence– consistently publishing branded, engaging content on social media proves to search engines your business is active and supplies good content for online users.

A strategic, consistent social media presence is ESSENTIAL for today’s businesses. 

Learn More & Get In Touch

As you can see, there are a few different ways to measure the return of a new website investment. We’re here to answer any questions you may have! Please contact us or send us an email for further assistance.

Ready to build a great online presence? Let’s Get Started.

What is AS Dealer Sites?

AS Dealer Sites was created to give HVAC business owners an easy and affordable option for creating a business website. Our websites are dealer-customized, meaning you choose from one of our specially made designs and we’ll add your logo, colors, and images to make it beautifully reflect your company. 

We take care of all development, Local Search Engine Optimization (SEO), and mobile responsiveness for you! We offer a number of add-on features if you need help with Google, Social Media, or any other online services. 

Our websites are built to be found by your potential customers! 

Recent Posts

Results You Can Expect From An A.S. Dealers Site (2)

Results You Can Expect From Your New Website

We’ve worked with HVAC business owners for many years and we’ve seen first hand the impact a website and cohesive online presence can have on their business. In this article, we review results you can expect from your new website, as well as how quickly you can expect to see a return on your investment.

Read More »

Keep Up With Us: